| Promoting the GMC [message #60968] |
Wed, 21 October 2009 13:48  |
bryant374
Messages: 563
Registered: May 2004
Location: Pleasant Valley, NY 12569
Karma:
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Senior Member |
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If I may butt in here for another opinion no one asked for 
Question- what are we really trying to do here, get the attention of potential GMC MH owners, or supply really nice pictures of GMCs on a calendar (not disputing pretty GMCs on a calendar are nice....but to what purpose).
Focus - Lets be careful to focus on the interests of potential owners (which may or may not necessarily reflect our own interests).
Who are they - many years of contacts with GMC wantabees tells me that most are "car guys & gals" like to travel, like classic looks & unique mechanical vehicles.
Where do you find these people - car shows, cruise ins, RV events.
What have I participated in this year - Vintage RV gathering at Saratoga Springs, NY, cruise ins, Antique auto flea market/car show (Hershey).
What do I do to to interest lookers - Always open house, post general GMC info on coach (some people don't want to ask) GMCers.org brochures, provide links for information, provide more information and answer more questions than you could ever imagine.
At the AACA Hershey car show/flea market there were between 20 & 30 GMCs there. Some were doggy flea market vending units, some were very nice coaches. With 9,000 flea market spots vending car stuff & 1,000 show cars & another 1,000 Antique/Classic cars for sale here is exposure that couldn't be better. I know I had many contacts, even many of those that passed by without stopping, you could see the admiration for the GMC as they carefully looked it over in passing.
Now the part that I or no one likes to hear.
We have been extremely fortunate that the survivorship of these great GMC Motorhomes has been so high.
There is however I believe a down side. With the aging of vehicles and ownership we now have a surplus of vehicles when compared to future ownership. Suvivorship has now created a supply that has exceeded and will continue to exceed market demand. We may minimized this with an effort to find new owners, but being realistic, there are just too many GMCs out there. For the poorer examples I believe that means many will be used as parts (good as parts supply, sad to see the thinning of complete coaches).
The nice ones will survive and become even more desireable , many of the the poorer ones will become parts.
Just my opinion.
Bill Bryant
PO 1976~PB (owned 34 years)
1914 Ford (owned 70 years)
1965 Corvette (owned 39 years)
GMC Motorhome History
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