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The Cheapest Generation [message #228601] Tue, 05 November 2013 20:23 Go to previous message
rcjordan   United States
Messages: 1913
Registered: October 2012
Location: Elizabeth City, North Car...
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Senior Member
"Don’t blame Ford. The company is trying to solve a puzzle that’s bewildering every automaker in America: How do you sell cars to Millennials (a k a Generation Y)? The fact is, today’s young people simply don’t drive like their predecessors did. In 2010, adults between the ages of 21 and 34 bought just 27 percent of all new vehicles sold in America, down from the peak of 38 percent in 1985. Miles driven are down, too. Even the proportion of teenagers with a license fell, by 28 percent, between 1998 and 2008."

http://tinyurl.com/cheapestgeneration


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